Years of Experience
Industry Sectors
Future-focused research and analytics for smarter strategies
Cutting-edge methodologies and advanced analytics
Empowering organizations to achieve sustainable growth
Building lasting partnerships through reliable insights
To be the trusted partner for organizations seeking to transform data into actionable insights, enabling informed decision-making that drives sustainable growth and competitive advantage across diverse industry sectors
Comprehensive research and analytics solutions across the entire business lifecycle
Comprehensive expertise across diverse industries, delivering tailored solutions that address sector-specific challenges and opportunities
Catchment studies, brand equity analysis, shopper segmentation, and store experience optimization
Sensory research, brand tracking, usage & attitude studies, and new product development
Money Monitor, product development, customer segmentation, and digital banking insights
Dealer optimization, customer migration analysis, pricing strategies, and market segmentation
Expertise across prescription, DTC, medical devices, hospitals, and medical diagnostics and variety of studies across therapeutic areas
Experienced professionals with decades of expertise across diverse industries, committed to delivering exceptional insights and strategic solutions
Managing Partner
Expert Advisor - Analytics
Over three decades of experience in Market Research Analytics. Expert in descriptive and inferential statistics, parametric and non-parametric tests. Contributed to New SEC system development for India.
Expert Advisor - Technology/AI-ML
Seasoned IT professional and innovator with 25+ years experience. Spearheaded operations in systems development, technical support, business intelligence. Multiple industry awards and patents.
Expert Advisor - Advanced Analytics
Data processing and statistics expert with over two decades of experience. Worked in senior roles at Nielsen, TNS, and IMRB. Former lead of South East Asia and Greater China data processing operations.
Expert Advisor - Business Development
Client services lead with Bluelitmus research services private limited. Two and half decades of career spanning across global organizations like Nielsen, Kantar and Ipsos. Lead the healthcare vertical for Nielsen. Consummate quantitative researcher with experience of working across leading brands. Has been part of landmark studies that still continue to be the industry currency.
Hear from our valued clients about their experience working with Bluelitmus and the impact of our insights on their business success
"We engaged with Bluelitmus for product evaluation studies. They were chosen after a competitive evaluation due to their approach and deep understanding in the domain. The team helped us address business challenges pertaining to development of new product and gauging consumers expectations. During the project tenure the team demonstrated a deep sense of understanding of the business needs in terms of subject matter expertise and we were satisfied with the overall outcome of the project. We continue to engage with them for product evaluation studies, at the same time look for opportunities to extend the same beyond product evaluation studies."
"We engaged with Bluelitmus for product evaluation studies. They were chosen after a competitive evaluation due to their qualitative research abilities. The team helped us address consumer insight mining and communication research challenges. During the project tenure the team demonstrated good processes and research methods and we were satisfied with the overall outcome of the project. We will continue to engage with them for product evaluation studies."
"Enjoy working with you guys since you bring in a rationalistic perspective and challenge the normal course of doing traditional research which we have been following for ages, I think that's a great virtue to have in a business partner which then helps you play a good sounding board while you raise the bar in deliveries , much needed in todays world where consumer and doctor preferences are changing due to rapidly transforming external environment. Keep up the good work and keep adding value to each project you undertake...That is what will differentiate you from the herd......"
Ready to transform your business with data-driven insights? Let's discuss how Bluelitmus can help you achieve your goals.
Bluelitmus Insights and Strategy
Mumbai & Chennai, India
Monday - Friday: 9:00 AM - 6:00 PM
Saturday: 10:00 AM - 2:00 PM
